• Brighten your eyes with a highlighter This step involves only the inside part of the eye. Putting a bit of your lightest eyeshadow in the inner corner of your eye will brighten it significantly (this is the makeup artist's secret and I use this trick all the time). I usually dab a finger into my lightest eyeshadow and then I press it into the inner corner of my eye where the upper lid meets the bottom lid. This totally makes eyes "pop."